Arcania is a monthly subscription box with healthy products made in Mexico. This box must have not only a great look, but an experience. This box is a gift that the clients gives themselves to complement their lifestyle and explore new products.

 

The brand's concept is firstly based on helping Mexican culture by promoting Mexican products. Secondly, help artisans produce and cultivate more organic products, and thirdly provide clients with more information about this type of food and the benefits of having a healthy lifestyle. All of this reflects itself through the sense of community and graphically through fingerprints (making reference to the people that form a community) and therefore forming arcania's icon.

 

The icon surged from these 3 elements that are directly related to the brand: mexican pyramid, nutritional pyramid, and a balance yoga position. A system was designed in which the icon is used as a signature giving it the sense of one on one relationship.