The selection of the theme for this project was: prepared food, based on two products: popsicles and ice cream. The brand values are: confidence, originality, quality, dynamism and tradition. The target market are young people and adults, 20+ of middle class and high class.

 

The concept is the history and traditions of Netherlands (tableware from Holland, mill) (Classic / Minimal / Modern), since the origin of the ice cream is Dutch. For the name we create "De Makery" that is the Dutch of "The Makery" ; place where you create something, in this case, popsicles and ice cream. The concept is to create your own popsicle or ice cream, giving the sensation that you are in Dutch atmosphere bring to modern.