This design's concept is based on the story of a pastor in the 1500's named Kaldi, who discovered the grains and seeds from which coffee is made for the first time. 

 

The brand's identity is developed based on the history of the discovery of coffee mixing contemporary and classic aesthetic, which is why a vintage concept with a twist of modern feel was decided. The logo's emblem is a goat which represents one of Kaldi's goats. It was drawn by hand and then vectorized. Three different type of packages were chosen for the use of each different type of coffee such as: liquid, grain, or grind.

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