Raíces Verdes is a Mexican natural / organic products brand for health. This brand is developed by two health coaches: Nora y Rosalba. The concept for this brand suggests a one on one experience since the first time seen.

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It's graphic identity is based on their products coming back from the roots as its purest most natural deepest form. One of the most important parts of this brand is nature, represented and inspired by the leaf veins, cornerstone and deepest part of it. The color palette is based on the sky and ground. A part of the logo is composed by the signature of these two coaches, which gives confidence and support to the brand. The packaging is resolved by getting as much as possible of these products and build your own root.