Ride Media is a service offered in ubers, of tablets for advertising. This brand is based on Google Maps routes, colores, and graphics. The main idea of this brand is to make everything digital and dynamic for it to be functional in the world it´s going to live (media). 

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The thing that makes this brand dynamic, is a patterns designed based on the traffic marked in maps and how the time stucked intraffic is breing used by this tablets.